Professor Kolade Ajilore, Head of the Department of Mass Communication at Babcock University in Ilishan-Remo, Ogun State, will deliver the institution’s 48th Inaugural Lecture on Thursday, May 2, 2024, at 2 p.m. in the Main Auditorium.
According to the Registrar, Dr Jonathan Nwosu, “the Professor of Marketing Communications, Prof Ajilore, will deliver a paper presentation on the topic, “Advertising practice as brand communication archery in the age of a rebellious audience,” while Professor Ademola Tade, the President/Vice Chancellor, is the Chairman of the occasion.”
Dignitaries, academics, brand experts, public relations, and advertising professionals are anticipated to attend the inaugural lecture.
Inaugural Lecture is an auspicious occasion for the University to acknowledge the appointment or promotion of new, full professors, introduce them to the academic and non-academic community of the University, and to provide opportunity for further engagement with the larger community.
The presentation of an Inaugural Lecture is a significant milestone in the academic career of a full professor and provides a platform to share past research and introduce new ideas to a diverse academic and non-academic audience.
Ajilore is an alumnus of University of Lagos, where he bagged both his first and second degrees, Bsc in Mass Communication and Master’s in Intl Law and Diplomacy (MILD) and PhD from the same Babcock University. He has published in several academic journals local and overseas and supervised numerous doctoral candidates
