Dentsu Agyle Nigeria, an integrated marketing, media investment, and production agency, will host a business masterclass and symposium for female students at the University of Lagos (UNILAG) to commemorate International Women’s Day (IWD).
The masterclass, titled “Women Leading Change: Empowering the Next Generation of Marketing and Creative Mavericks,” will take place on Friday, April 12, 2024.
Marian Ogaziechi, Chief Operating Officer of Dentsu Agyle Nigeria, said in a statement to commemorate 2024 International Women’s Day that selected female students would also get a N2 million business award at the symposium.
According to her, this is part of the company’s Corporate Social Responsibility aimed at empowering female undergraduate and postgraduate students in Mass Communication, Creative Arts, and others interested in marketing communications.
“This masterclass aims to inspire and equip the next generation of female marketing leaders by providing them with valuable industry knowledge and fostering their professional growth,” Ogaziechi said.
“We are passionate about investing in the future of our industry. This masterclass is an opportunity for us to share our expertise and empower young female minds with the knowledge and skills they need to thrive in the ever-evolving world of marketing and communications.”
On her part, the Project Manager, Ifeoma Uzor, assured that attendees would gain insights from accomplished female leaders, exploring topical and self-development topics.
She said erudite and experienced speakers would explore topics centred on breaking navigating gender stereotypes and fostering self-belief in the workplace, crafting a strong professional identity while building a successful career path.
Uzor, who is a Media Buying Deputy Manager at D’Agyle, said, “On International Women’s Day, we are committed to empowering and uplifting the next generation of female leaders in marketing and advertising.
“This masterclass is a testament to our dedication to fostering diversity and inclusion within our industry. We believe that by providing young women with the necessary tools and support, we can help them achieve their full potential and break barriers in their chosen fields.”